How does Property Styling attract Potential Buyers?
Understanding why Property Styling works to attract potential buyers is a key step in feeling comfortable in your investment in furniture hire. In the picture above you gain an insight into just some of the strategic selections your property stylist will make to help present your home for sale.
It’s important to understand how property styling works. The creation of visual interest, comparative impact and emotional engagement are the three main priorities of property styling.
Our selections are designed to create visual interest. Not for the potential buyer’s aesthetic pleasure but because it will a) cause buyers to be visually engaged in your online listing and click through to the profile b) when at the property to stay longer at the property and c) help them envisage how the spaces can be used
Buyers do have a lot of choice, whether that is in the apartment, unit or townhouse or even new build stand alone homes. All you need to do is drive through the inner urban areas where medium to high density apartments blocks are going up, through our suburban streets to view all the knock down / side by side townhouse developments or our outer suburb estate projects. So how can you make your listing stand out? Your property must be able to stand out whether that’s during late night online scrolling, when viewing the For Sale board at the front of the property and then once you get them through the door. How does your property compare?
So the effort invested in furniture hire and professional home stylist has paid off, the potenital buyer is in the door. What will keep them there? What will make them choose your property over the competition? What will make them stick in a competitive offer at auction and out bid other potential buyers? Our property styling has had a visual and comparative impact. Now they are through the door we need to engage at an emotional level with the buyer. They need to feel welcome, at home, invited and secure. They need to be able to visualise themselves, their family and friends in the space. Whether that’s aspirational or reassuring in nature our professional property styling is seeking to connect with the buyer at this last but most critical level.